About Jeff

Leadership That Starts With Community

For me, serving as Mayor isn’t about politics — it’s about people. It’s about the relationships we build, the values we carry, and the city we continue to shape together.

Spruce Grove has always been home. I was born and raised here, went to school here, and built my life, family, and business in this city. From a young age, I saw what community leadership looked like. My dad served as both a Councillor and Mayor, and I grew up tagging along to clean-ups, local events, business openings, and volunteer projects. Those early experiences shaped how I see public service—not as a title, but as a way to give back to the community that has given me so much.

This city shaped my principles. It taught me to be accountable, to follow through, and to serve with humility. I’ve done my best to reflect those values every step of the way.

I have a deep appreciation and respect for those who came before me—leaders, volunteers, builders, and neighbours—who laid the foundation for the community we enjoy today. Their efforts shaped the Spruce Grove I’m proud to call home, and I see my role as continuing that legacy while helping guide the city through the next chapter of growth and change.

Since being elected to Council in 2007 and now serving as your Mayor, I’ve gained valuable experience navigating both the opportunities and the complexities that come with a growing community. That experience matters. It means understanding how decisions are made, how partnerships are built, and how to move projects from idea to reality. It means knowing who to call, when to ask questions, and how to get results that serve residents well.

I thrive when serving alongside a Council made up of people with different perspectives, life experiences, and visions for our city. That diversity strengthens decision-making and leads to more thoughtful, balanced outcomes. I’ve learned something from every colleague I’ve served with—on Council and in regional partnerships—and those relationships have shaped the kind of leader I’ve become.

Leadership also depends on trust. When facing complex and often difficult decisions, trust becomes the foundation for moving forward. Trust in our City administration to provide honest, informed advice. Trust among Council colleagues to engage in respectful debate. Trust with residents and businesses to share their insights and concerns. And trust with other levels of government to collaborate in good faith. I work every day to build and honour that trust—because without it, progress becomes impossible.

This role isn’t a 9 to 5 job—it’s 24 hours a day, 7 days a week. Every walk through a neighbourhood or drive across town is a reminder that leadership means paying attention. I see the crosswalks that need improvement, the intersections that could flow better, the park spaces that bring us together. I carry those observations into every conversation, meeting, and decision.

The challenges we face as a city are rarely simple. The decisions we make at Council demand research, collaboration, and careful consideration. I reach out to colleagues across Alberta, explore what’s working elsewhere, and weigh the long-term impacts—positive and negative—of each choice. It’s about balancing resources, capacity, and tax dollars to do what’s right for the community—not just for today, but for years to come.

I lead with a common-sense approach grounded in service. I believe in inviting people in, not shutting them out. Whether it's a resident with a concern, a business owner with an idea, or a community partner with a shared goal, I work to build relationships rooted in trust, honesty, and respect. That network—both local and across the province—is an advantage I use every day to advocate for Spruce Grove.

As a small business owner, I understand the need to be accountable and responsive. As a father, I want my daughter to grow up in a city that offers safety, opportunity, and a sense of belonging. And as someone who has spent my entire life here, I never forget that the work of leading this city is about serving people—not systems.

I believe leadership is about presence, not position. It’s about connection, not control. And it’s about service—real, meaningful service—because that’s what Spruce Grove deserves. That’s how I’ve led, and that’s how I’ll continue to lead, if I earn your trust again.

A Longstanding Commitment to Giving Back

My role as Mayor is one part of a much longer story of involvement and service in this community. I’ve always believed that leadership isn’t limited to a council chamber — it’s how you show up in everyday life.

Over the years, I’ve served on dozens of boards, committees, and local initiatives, including:

  • Spruce Grove City Council – Mayor (2021-present)
  • Spruce Grove City Council - Councillor (2019-2021)
  • Spruce Grove City Council - Alderman (2007-2013)
  • Tri-Municipal Region – Ongoing collaboration with Parkland County and Stony Plain
  • Edmonton Metropolitan Region Board (EMRB) – Vice Chair, Board Member and Committee Chair
  • EMRB Executive Committee
  • EMRB Audit and Finance Committee
  • EMRB Governance and Human Resources Committee
  • Spruce Grove Library Board Trustee
  • Arrow Utilities Board
  • TransAlta Tri Leisure Centre Board
  • Yellowhead Regional Library Board Trustee
  • Spruce Grove Economic Development Advisory Committee
  • Subdivision and Development Appeal Board
  • Capital Region Board - Regional Transit sub committee member
  • Capital Region Board - Planning sub committee member
  • Capital Region Waste Minimization Advisory Committee
  • Edmonton Region Waste Advisory Committee
  • Spruce Grove/Stony Plain Integrated Community Policing Advisory Committee
  • Parent Council Chair or member - St Joseph, St. Thomas Aquinas & St. Peter the Apostle
  • Big Brother Big Sisters volunteer
  • Knights of Columbus Holy Trinity Council #17034 member
  • Greater Parkland Regional Chamber of Commerce
  • Kin Canada – Past Club President
  • Royal Canadian Legion 281 Member
  • Spruce Grove & District Agricultural Society member
  • Local Events & Nonprofits – Ongoing support and involvement with countless community events and causes over the years